The next PODi European AppForum will be on Thursday 23rd April 2015 in Madrid
It will focus on one vital question:
How can we do more with less?
This is the question that people in business across Europe are having to face every day as the European economy continues to show virtually no growth from year to year.
It’s the question that drives every sales discussion: both for clients needing marketing services or their suppliers investing in technology solutions. Budgets get tighter, but demands become ever greater.
One theme. Multiple perspectives. Wide audience.
The AppForum will address the key theme, how we can do more with less, from 3 related perspectives.
- Customer Engagement
How do we increase the value that we provide so that our clients gain more from using our services?
- Multi-Channel Marketing
How do we take advantage of opportunities in digital print, cross media and web to print to add value?
- Agile Business Organisation
How do we adapt our businesses to keep up with client demands and provide solutions for them?
These topics are relevant to all interests within PODi’s community of digital printing and marketing services providers: sales, marketing, production, technology, creative and management.
Three dedicated workshop streams will explore each perspective in depth with a range of speakers and topics to engage and involve the whole audience.
PODi’s technology and applications partners will contribute their wealth of insight, expertise and solutions to inform the discussions and network with the delegates.
We plan to invite and involve business clients to add their perspective on the challenges they face in having to do more with less in a rapidly moving world.
Leading keynote speakers will set the scene and round up these three perspectives to give strategic direction and a springboard for action for the audience to take away from the AppForum.
We have chosen to stage the next PODi European AppForum at the Instituto Tecnológico & Gráfico Tajamar (ITGT) in Madrid. Following two successful AppForums in London, with the last in 2013 attended by delegates from twelve countries, we are pleased to hold next European AppForum in Spain where there are the next highest number of PODi members after the UK. And spring time in Madrid is lovely!
ITGT is conveniently located about 5km from the centre of Madrid. We will appoint a central Madrid business hotel to provide accommodation at a preferential rate for AppForum delegates where evening social and networking events can be held. Shuttle bus transport to and from ITGT will be provided.
Conference speakers will be able to give presentations in English or Spanish and all sessions will be simultaneously translated in both languages.
Networking and Awards Event
On the evening of the conference day there will be a networking reception with food, drinks, entertainment at the central Madrid hotel.
We will hold the inaugural PODi Europe “Best Practice Awards” at the networking event. Modelled on the prestigious PODi AppForum global awards, they will recognise outstanding case studies of multi-channel marketing campaigns featuring the power and versatility of digital print. An independent international panel of judges will select the award-winning Service Providers from PODi case studies submitted in Europe in recent years.
PODi Europe welcomes the involvement and support of PODi’s Executive and General Members as sponsoring partners. A collaborative approach will be encouraged so that sponsoring, media and marketing partners can contribute to shaping the whole event to provide value for event partners, help the PODi European AppForum 2015 achieve its goals and make it a great experience for delegates.
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