Author Archives: Tony Hodgson

Spotlight on Drupa: CHILI Publish

In just five years CHILI Publisher has become firmly established as one of the leading technology solutions for web-to-print. But strangely, it is not so well-known in the printing industry as other products in this space, and not even widely perceived as a web-to-print solution for printers. Perhaps it is because CHILI Publish describes it as… Continue Reading

Case Studies as a Way of Life

Everyone understands why case studies are useful in marketing. 77% of B2B marketing professionals use case studies to promote their business, according to the Content Marketing Institute. But many small businesses struggle to get case studies done. Sometimes it’s because you don’t know how to choose the topic, or what to put into the case… Continue Reading

Get Your Case Study Written For Free

Use our free service to get a professionally written digital printing or cross media case study done. If you are a PODi member we will write two case studies a year for you free of charge. Even if you’re not a PODi member and have an interesting case study that you would like to have written,… Continue Reading

Grow Your Business with Content Marketing

Any customer involved in buying print for their marketing needs is going to be involved in using digital media as well. Almost 70% of print buyers integrate print within multi-channel marketing communications according to research from Canon*. But where do print buyers go for guidance and support for this? Canon’s 2014 Insight Report provides us… Continue Reading

Transform Your Business

The first of a new series of PODi’s in-depth courses designed to help print and marketing service providers grow their business starts on Wednesday June 2nd. The first course in the series, “Transforming Your Business: Essential Requirements for Being an MSP” will be led by industry expert Jeff Sierra. Each course is delivered online in… Continue Reading

Kevin’s Brilliant Career

Is this what inspired a young boy in the 1950s to become a printer? The image is from a 3,500 sq ft display at the 1955 IPEX exhibition at Olympia. This “educational feature” was designed and produced by staff and students of the Canterbury and Maidstone Colleges of Art. Other images from this remarkable stand… Continue Reading

PODi AppForum USA

Save 50% on tickets for the PODi AppForum in the USA on May 11-13. Delegates from Europe can go to the annual 3-day PODi conference for half price. The PODi AppForum is the leading independent educational event for the digital printers who want to learn how grow their Marketing Services business. What makes PODi’s AppForum unique… Continue Reading

PODi Launch Pad at TFM&A 2015

Technology For Marketing and Advertising is the premier event for modern marketers to source and maximise the use of technology powered marketing, enabling increase customer engagement, measurable returns and enhanced professional knowledge. In partnership with PODi, TFM&A 2015 is introducing the PODi Launch Pad Pavilion. Members of PODi qualify to take a stand in the… Continue Reading

PODi European AppForum 2015

The next PODi European AppForum will be on Thursday 23rd April 2015 in Madrid It will focus on one vital question: How can we do more with less? This is the question that people in business across Europe are having to face every day as the European economy continues to show virtually no growth from year… Continue Reading